Your truck. Posting itself.
IDLE Marketing Solutions turns your upcoming stops into ready-to-post social media — captions and images in your truck's voice, published to your Facebook Page and Instagram Business account on schedule.
Built by a food truck owner who got tired of posting at midnight.
Posting is a second shift.
You cook. You serve. You clean. Then at 10 PM you're writing tomorrow's post — or skipping it, and the stop suffers.
Your regulars check Facebook to find you. If last week's stop is the newest post, they assume you're not out.
Three steps, then it runs.
Connect your calendar.
IDLE reads your upcoming stops from Google Calendar. Stops you already scheduled become posts automatically.
Tell IDLE your voice once.
A short survey: your items, your colors, your personality. Every caption and image follows it.
Review, or relax.
Approve each post before it goes out — or flip on automatic posting and just glance when you want.
Everything a stop post needs.
Captions in your voice
Written from your survey answers, not generic templates.
Branded flyers
Your colors on every flyer, and your logo on every image once you've uploaded one.
Matched to each stop
The post is about this stop, not a filler quote card.
You stay in control
Per-post approval, or automatic posting when you trust it.
Facebook + Instagram together
Your Page and Business account, from one place.
Honest posts
IDLE only posts facts from your calendar and your profile. It never invents events, times, or specials.
Real posts, made by IDLE.
Two examples IDLE generated for our test taco truck, shown exactly as made — image and caption.
Dunk, drip, devour — our birria tacos are saucy perfection in every bite! Grab a napkin and come get messy with us. 🌮🔥 #tacos #adaok
Melted cheese, a squeeze of lime, that first bite of birria where the broth hits before the meat even does — then the street corn shows up and it's over for you. Find us, grab a napkin, join the line. 🌮 #tacos #adaok
Trucks whose customers find them online.
Food trucks that post their stops and specials on Facebook and Instagram and want that posting to happen without doing it by hand every day.
Street trucks with weekly stops, event and catering trucks, coffee and drink trailers — if your customers find you on Facebook, IDLE fits.
Questions owners ask.
Do I have to approve every post?
No. Approve each one, or post automatically. Your choice, changeable anytime.
What if my stops change?
IDLE reads your Google Calendar. New stops get posts, and cancelled stops are dropped. If you change a stop's time or place after its post is drafted, review that post before it goes out.
Will it post things that aren't true?
No. Posts use only your calendar stops and your profile — no invented dates, places, or specials.
I hate social media. Is this for me?
That's the point. The setup survey takes minutes; IDLE does the writing and the images from there.
What does it cost?
Now in testing with a small group of trucks. Pricing announced at launch.
Now in testing with a small group of trucks.
Pricing announced at launch. Want in early? Sign up, or write to us.